I was tasked to design an e-commerce web app that supports a users need for convenience and efficiency. Aligning with the idea that users prefer to buy goods online, I wanted to provide them with a website for specialty coffee that would be delivered to their door.  Clean design and minimalism will enhance the user experience, highlighting the products with a strong component of storytelling to draw the consumer in, educating them on the beans, and getting them excited to try new flavours. The design principles of Scandinavian simplicity can be reflected in the user interface of the responsive website and app, which aligns well with the conscious consumer, who appreciates clean design, sustainability and supporting small coffee farmers.